Effective: 11/09/2006

SHARP ELECTRONICS CORPORATION SHARP DIRECT ONLINE STORE PRIVACY POLICY

This is the privacy policy (“Privacy Policy”) for the Sharp DirectSM online store (“Sharp Direct”) and explains when and how your personal information is collected, used, disclosed and protected. This Privacy Policy may differ from the privacy policy governing SharpUSA.com. Sharp Direct is owned by Sharp Electronics Corporation and is facilitated through an independent vendor. This Privacy Policy is a part of the Sharp Direct Terms and Conditions of Use and governs your use of and purchase from Sharp Direct.

We recognize your need to control personal information you share with us. Sharp is committed to respecting your privacy.

Your California / Rhode Island Privacy Rights

Individual customers who reside in California or Rhode Island and have provided personal data to Sharp may obtain information about our disclosures of certain categories of personal information to third parties for their “direct marketing” purposes. These requests must be submitted to us at: californiaprivacy@sharpusa.com or rhodeislandprivacy@sharpusa.com. Promptly upon receiving such a request, we will provide a list of the types of personal information disclosed to third parties for third-party direct marketing purposes during the immediately proceeding calendar year and names and addresses of these parties. This request may be made no more than once per calendar year.

Use of Your Information

You are free to browse through Sharp Direct to learn more about our products without providing any information about yourself. However, if you decide to make a purchase and/or register with Sharp Direct, we will ask you to provide certain information. The information you provide Sharp Direct will be used to process your purchase and/or registration. Customers who register are also required to select a password. It is your responsibility to maintain the secrecy of your password(s) and/or account information. In the event you supply your credit card information, such information will only be used to complete your purchase.

In addition to completing your purchase and/or registration, the information you provide will be used to support your customer relationship with Sharp. For instance, the information may be used to provide customer support to you in the form of additional information about our new or existing products and product upgrades, special offers, and/or services available from Sharp; the information may also be used to otherwise enhance your experience on Sharp Direct.

Sharp may share your information, which may include personally identifiable information, with third parties: (1) who perform functions, as our agent or contractor, including, but not limited to, analyzing data, providing marketing assistance, providing customer service, processing orders, etc.; (2) to comply with the law, applicable regulations, court orders or subpoenas, to enforce our Terms and Conditions of Use or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection etc.); (3) if the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets); or (4) as otherwise described in this Privacy Policy. Sharp’s agents and contractors who have access to your personally identifiable information in connection with the above described activities are required to keep the information confidential and not to use it for any purpose other than to carry out the services they are performing for Sharp.
Further, subject to your prior approval (as set forth in the section herein entitled “Opt Out”), Sharp may share your information, including personally identifiable information, with third parties, whereby the third parties may use your information for their own activities, including, but not limited to, market research, marketing and/or sales of product.

Personal Information of Children
At Sharp, we are committed to protecting the personal information of children and complying with the Children’s Online Privacy Act of 1998. As such, Sharp Direct is not meant for use by individuals under the age of 13 and Sharp will not knowingly collect personal information from individuals under the age of 13. Sharp encourages parents and legal guardians to participate in all of the online activities of their children and to instruct them not to provide any personally identifiable information to Sharp via Sharp Direct.

Cookies
A 'Cookie' is a text-only string of characters that is temporarily stored in your computer's memory. Our Cookies are time sensitive. If the expiration of a Cookie is set to be longer than the time you spend on a site, then this string is saved in a Cookie on your hard drive for future reference, otherwise it disappears from your computer when your browser is closed. Cookies such as we use cannot retrieve information from your computer's hard drive, destroy files, or send viruses.
When a Cookie is placed on your hard drive, it does not allow access to your personal information although it may be used to identify your computer. Sharp uses Cookies to track the pages that a user visits so that information can be customized to the visitor on a session-by-session basis, and so that future visits may be enhanced. It is a quick and convenient means of keeping site content fresh and relevant to the viewer.

Web Beacons
In conjunction with Cookies, Sharp uses Web Beacons to monitor Sharp Direct traffic generated from various forms of advertising such as banner ads, or to track general Sharp Direct traffic. A Web Beacon is a graphic on a web page or in an email message designed to track pages viewed and messages opened. Web Beacons are often invisible because they are typically only 1-pixel by 1-pixel in size. In many cases, companies place Web Beacons on web pages to collect data about visitors. When a user requests a page on our site, the Web Beacon is retrieved/activated. Once the Web Beacon is retrieved/activated, it points to an external site to retrieve the image. At that time it can also pass along information such as the IP address of the computer that retrieved the image, the time the Web Beacon was viewed and for how long, and the type of browser that retrieved the image. This information is then compiled and made available to Sharp. Web Beacons, along with Cookies, enable us to enhance your experience on Sharp Direct.

Security
Sharp takes precautions – including administrative, technical and physical measures – to safeguard your personal information against loss, theft and misuse as well as unauthorized access, disclosure, alteration and destruction. Sharp Direct uses Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from Sharp Direct you must use an SSL-enabled browser. This assists in protecting the confidentiality of your personal and credit card information while it is being transmitted over the internet. Although we will use all reasonable efforts to safeguard the confidentiality of any personal information collected, we will not be liable for disclosure of personal information obtained due to errors in transmission or the unauthorized acts of third parties.
Please be aware that emails you send to us are not transmitted in a secure environment. Therefore we recommend that you do not send sensitive or financial information to us in an email.
If at any time you would like to make a purchase, but do not want to provide your credit card information online, you may contact a sales representative over the telephone at 1-877-742-7704 to make your purchase by phone.

Third Party Sites
This Privacy Policy only applies to Sharp Direct and does not pertain to any other site. There may be links on Sharp Direct to other websites which may collect personal information about you. The information practices of those third-party websites are not covered by this Privacy Policy; you should view the privacy policies of such sites before providing personal information.

Opt-Out
If you do not wish to receive offers or other notices from us in the future, or if you do not want us to share any of your personal information with any third parties, you can “opt-out” during the purchase process, by sending an email message to us at optout@sharpdirectusa.com or by contacting us at the address listed at the end of this Policy. Please be sure to give us your exact name and address so we can be sure that we remove your name from our lists. You can “opt-out” of receiving future emails by following the “unsubscribe” procedure described in the emails we send you.

Updating this Policy
Sharp may revise or update this Privacy Policy as we change or add new services or develop better ways to serve our customers. Please review our Privacy Policy for updates periodically. When we make a change we will post a new effective date on the Privacy Policy. If your personal information will be used in a manner materially different from that stated at the time of collection we will notify users via a posting on this page for 30 days before the material change is made. Users will always have a choice of opting out if they do not want their information used as set forth in this or any future Privacy Policy.

Questions or Concerns
If you have any comments or concerns regarding this Privacy Policy, you may contact us through the Contact Us page, write to us at Sharp Direct, c/o Sharp Electronics Corporation, Sharp Plaza, Mahwah, New Jersey 07495-1163; , or call us toll free at 1-877-742-7704.

Effective: 11/09/2006