SmartCentral Privacy Policy

Effective:  September 20, 2013

Sharp Electronics Corporation (“Sharp”) is committed to protecting your privacy.  Please read the following SmartCentral Privacy Policy (“Privacy Policy”) as it applies to data and information obtained through SmartCentral.  This Privacy Policy applies only to information submitted or collected through SmartCentral and may differ from other Sharp privacy policies or privacy policies of third party applications or sites accessed on the SmartCentral platform.  This Privacy Policy should be read in conjunction with the SmartCentral Terms of Use (“Terms of Use”) as it is incorporated therein by reference.  All defined terms in the Terms of Use shall have the same meaning in this Privacy Policy.   

1.     Information We Collect
As part of Your use of SmartCentral and any Sharp services available through SmartCentral, Sharp may ask that you voluntarily provide some types of personally identifiable information to us, including, but not limited to, Your name and contact information.  Sharp may also collect and store certain non-personally identifiable information through Your use of SmartCentral, including, but not limited to, IP address, MAC address, or other unique identifier of the device, application access information, user preferences and user settings, usage patterns, cache data, and other actions taken in connection with the use of SmartCentral.      

2.     Use of Your Information
Sharp collects and may use the information collected to operate and improve SmartCentral, deliver the services and/or Content You have requested or may be interested in, and otherwise enhance Your overall experience with SmartCentral.  For instance, Sharp may, without limitation, use the information to provide customer service and support, update You on new products or services, personalize SmartCentral, make new content available to You based on geographic location, interests or preferences, or share information collected with existing or potential Third Party Content Providers to deliver or improve existing or develop new content accessible via SmartCentral.  

Sharp may further share Your information, including personally identifiable information, with third parties: (1) who perform functions, as our agent or contractor, including, but not limited to, analyzing data, providing marketing assistance, hosting websites and providing customer support; (2) to comply with the law, applicable regulations, court orders or subpoenas, to enforce the Terms and Conditions or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others; (3) if the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets); or (4) as otherwise described in this Privacy Policy.   Sharp’s agents or contractors who have access to Your personally identifiable information in connection with the above activities are required to keep the information confidential and not to use it for any purpose other than to carry out the services they are performing for Sharp. 

3.     How We Collect Information
Sharp may utilize standard internet tools such as cookies, tags, and caches to temporarily store or retrieve non-personally identifiable information in connection with your use of SmartCentral.  A Cookie is a text-only string of characters which may be temporarily stored in Your SmartCentral television or on Sharp’s servers.  A Pixel Tag is a graphic on a web page or in an e-mail message designed to track pages viewed and messages opened. 

Third Party Content Providers may also use Cookies, Pixel Tags, or other tools on their sites and applications available through SmartCentral.  Please be aware that any information gathered by sites or applications available through the SmartCentral platform are collected by the Third Party Content Provider and not by Sharp.  Sharp has no access to or control over the collection, storage, or use of information gathered by Third Party Content Provider(s).  For more information about third party sites, please see Section 4 below. 

4.     Third Party Sites
This Privacy Policy applies only to information gathered directly by and through the SmartCentral interface and does not pertain to any other site or application, whether owned or operated by Sharp or a Third Party Content Provider, that is accessible or made available through SmartCentral.  These other sites may collect personal information about You.  The information practices of those sites are not covered by this Privacy Policy and such sites may have their own privacy statements.  You will have the opportunity to and should review the privacy policies of those sites and applications before providing any personal information. 

5.     Security
Sharp takes precautions, including administrative, technical and physical measures, to safeguard and help protect personally identifiable information collected from loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction.  Information collected will be stored on a secure data base. 

Although we take appropriate measures to safeguard against unauthorized disclosures of information, Sharp cannot assure that personally identifiable information collected will never be disclosed in a manner that is inconsistent with this Privacy Policy.

6.     Personal Information of Children
At Sharp, we are committed to protecting the personal information of children.  As such, SmartCentral is not meant for use by individuals under the age of 18 and Sharp will not knowingly collect personal information from individuals under such age.  If we learn that a child under the age of eighteen has provided any personal information, we will use commercially reasonable efforts to delete such information promptly.  Sharp encourages parents and legal guardians to participate in all online activities of their children and instruct them to not provide any personally identifiable information to Sharp via SmartCentral.

7.     Opt-Out
You may terminate at any time the collection of personally identifiable and non-personally identifiable information by terminating Your use of SmartCentral. 

8.     Notice to California Residents - Your California Privacy Rights
If you are a California resident, you have the right to receive: (a) information identifying any third party company(ies) to whom Sharp may have disclosed, within the past year, Your personal information and (b) a description of the categories of personal information disclosed. To obtain such information, please email your request to: SmartCentralPrivacy@SharpUSA.com.

9.     Updating this Policy
Sharp may revise or update this Privacy Policy as we change or add new services or content or develop better ways to serve users of SmartCentral.  Please review our Privacy Policy regularly for updates.  When we make a change we will post a new effective date on the Privacy Policy.  If Your personal information will be used in a manner materially different from that stated at the time of collection, Sharp will notify users via a posting on this page for thirty (30) days before the material change is made.   

10.  Questions or Concerns
If You have any questions, comments or concerns regarding this Privacy Policy, You may contact Sharp at 1 Sharp Plaza, Mahwah, NJ 07495, or SmartCentralPrivacy@SharpUSA.com .

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