CE Week 2014: Sharp Leads the Way in High Resolution Entertainment < Back to Voices More Product News Share Tweet SHARP LEADS THE WAY IN HIGH RESOLUTION ENTERTAINMENT WITH NEW PRODUCT ANNOUCEMENTS AT CE WEEK 2014 Kicking off CE Week at 8:00 AM EST this morning, Sharp introduced their first wave of 2015 entertainment products that will provide consumers more quality high resolution entertainment options for both large screen TVs and high resolution audio. High resolution pictures and a full press release are available here (http://bit.ly/SharpCEWeek). Over the last three years Sharp has led the transformation of the home viewing experience with the introductions of 60”, 70”, 80” and 90” class screen sizes and unique picture quality technologies such as Quattron and Q+. The new UD27 line of Sharp AQUOS® 4K Ultra HD LED TVs, introduced today, will be available in both 60” and 70” (69.5” diagonal) class screen sizes this fall with unique picture quality technologies, a premium design and Sharp’s leading SmartCentral 3.0 Smart TV platform. Sharp also redesigned the large screen versions of the popular AQUOS HD series with a premium, modern finish on the 60” and 70” class models debuting this fall. Sharp is also excited to introduce wireless to the high resolution to audio market with the world’s first High Resolution Audio Player to transmit wirelessly. The Sharp Wireless High Resolution Audio Player offers an immersive audio 24-bit/96Khz audio experience, which is being demonstrated at CE Week. Through Sharp’s implementation of sophisticated Wireless Speaker and Audio (WiSA) technology, listeners can experience performance-quality uncompressed, lossless, audiophile-quality (24-bit/96kHz) sound. You can download high resolution pictures and a full press release, with product specs here (http://bit.ly/SharpCEWeek). Continue reading to see what makes Sharp’s high resolution entertainment options so special. To contact the Sharp public relations team with media inquiries email Sharp@Kwitco.com. Leading the industry in high resolution television The new Sharp AQUOS 4K Ultra HD LED TV represents the state of the art in large screen TVs, combining unbeatable picture quality, a cutting edge smart platform, and gorgeous design. With a native 3840x2160 resolution, the new Sharp AQUOS 4K TVs are expected to feature THX 4K certification for picture quality.* Sharp’s AQUOS 4K Ultra HD UD1 line was the first 4K TV to receive THX certification when introduced in 2013. The Sharp AQUOS 4K Ultra HD LED TVs will also feature the new SPECTROS™ Rich Color Display technology, for a 21 percent wider color spectrum than conventional LED HDTVs for more realistic landscapes, lush nature scenes, and natural skin tones. This model is also packed with technology to ensure HD content on Sharp’s new 4K looks better than ever. Sharp’s new AquoDimming™ technology automatically enhances contrast and detail in HD images, so you never miss a detail, even in dark scenes, while Sharp’s proprietary Revelation™ Upscaler seamlessly displays images from any HD source at gorgeous UHD resolution. With HEVC (H.265), the latest encoding technology, the UD27 TV is able to play 4K streaming content from streaming content providers, such as Netflix. All four HDMI® inputs can accept native 4K (3840 x 2160) signals, at up to 60 frames per second (fps) transmission. The Sharp AQUOS UD27 line meets all of the criteria for the updated Ultra HD definition that were announced by CEA this week. The Sharp AQUOS 4K UD27 line also features Sharp’s new SmartCentral™ 3.0, which provides a pictorial, smart guide and offers search across live TV and built-in streaming services by title, genre, time and popularity. It’s so intelligent it will even help you discover new content by providing recommendations based on your preferences. All the best apps are available on SmartCentral 3.0 including Netflix, HuluPlus, YouTube, Pandora and Rhapsody and many more. ** With the SmartCentral 3.0 mobile app, available for free for iOS and Android, viewers can connect smartphones and tablets to Sharp AQUOS TVs to access, control and share content as well videos, pictures and music stored on your smart device. The UD27 features a solid aluminum frame with a new, ultra-thin, 0.4”-wide bezel and brushed finish, with a stunning table stand, and will be available in September in both 60” and 70” class screen sizes at $2,999 and $4,499, respectively. For full product specs here (http://bit.ly/SharpCEWeek). For more information please visit www.SharpUSA.com/UD27. Big, bold, breathtaking clarity for every consumer Sharp has also redesigned the large screen versions its popular AQUOS HD series of Full HD LED TVs. The new AQUOS HD line offers consumers the same great HD quality they have come to expect from the AQUOS HD line, along with SmartCentral Apps that provides instant access to all of the best apps.** The fully redesigned Sharp AQUOS 660 line features an ultra-thin 0.4” bezel, narrow footprint and elegant modern stand. The new AQUOS HD 660 line will be available this Fall in two of the most popular large TV sizes, 60” and 70” class and consumers will see the large-screen difference. The 60” TV features 20 percent more screen area than a 55” class TV and the 70” TV offers 14 percent more screen area than a 65” class TV. The AQUOS HD 660 line has an MSRP of $1,199 for the 60” class and $1,999 for the 70” class. The world’s first wireless high resolution audio solution. At CE Week 2014 Sharp will be demonstrating the world’s first Wireless High Resolution Audio Player. Based on the innovative Wireless Speakers and Audio (WiSA) standard, the Sharp Wireless High Resolution Audio Player (SD-WH1000U) can simultaneously transmit 7.1 channels of digital audio. Listeners can hear audiophile-quality (24 bit /96kHz) uncompressed audio without cables or wires, which can degrade a signal. You can access your entire media library though the Sharp Wireless High Resolution Audio Player. The Sharp Wireless High Resolution Audio Player comes equipped with a SACD and Blu-ray disc drive and supports an extremely wide variety of media types and file formats including SACD, CD, Blu-ray, DVD (video only), FLAC, WAV, MP3 and DSD. The player can access files on a hard drive (via USB) and it can also connect to a home network to access files stored on a network-attached storage device. Navigation and content control are seamless via the compatible Sharp mobile app that will be introduced for both iOS and Android. High quality audio signals from the player can be transmitted to any WiSA-compliant speaker system, or to any traditional passive speaker via the Sharp Wireless Bridge (VR-WR100U). Together they can bring the full freedom and fidelity of high resolution audio to any high-end speaker system—with the convenience and flexibility of a wireless setup. The Sharp player also transmits uncompressed Full HD video to your TV wirelessly using the Wireless HD (WiHD) standard and an included adapter. Unlike Wi-Fi, which uses the crowded 2.4 GHz frequency band, Wireless High Resolution Audio transmits at the much less densely packed 5.2-5.8 GHz band, thereby eliminating potential interference from other devices. Sophisticated construction techniques and premium materials give Sharp’s Wireless High Resolution Audio Player absolute fidelity and supreme reliability. From all power supply components to all audio path components, all components have been hand-picked by Sharp engineers. The Sharp Wireless High Resolution Audio Player will be available in September with an MSRP of $4,999. The Sharp Wireless Bridge will come to market at the same time and have an MSRP of $999. You can also find more information about these products at www.SharpUSA.com .