CHICAGO, IL, May 17, 2008 -- Sharp Electronics Corporation is showcasing its UP-3500 at The 2008 National Restaurant Association (NRA) Show in Chicago. An advanced Point-of-Sale (POS) solution with a sleek design and sophisticated functionality that is ideal for quick serve restaurants, cafeterias or small retail stores, the UP-3500 is compact and convenient enough to fit independent and large-scale enterprises. The UP-3500 has been certified by VISA to conform to PABP standards.

“The UP-3500 is a powerful POS solution that is very easy to use with touch-screen operation, up to 99 customizable screens and multiple condiment options that walk the operator through the order process quickly and efficiently,” said Greg Tucker, Product Planning Manager, POS Sales, Sharp Imaging and Information Company of America, a subsidiary of Sharp Electronics Corporation. “Add industry-leading data functions such as the Sharp SIDE enterprise reporting system, and/or Sharp’s SDW Software, and the UP-3500 is truly in a class of its own.”

The UP-3500 features a 12.1-inch diagonal LCD touch-screen display that maximizes operator efficiency and order entry, and enables dealers to program in-depth menu screens. The UP-3500 can be used in quick-serve locations to provide efficient store management and reporting solutions.

With a number of time-saving features like drive-through order taker, for one or two window operations, and fast cashier operations, the UP-3500 is designed for speed. The UP-3500 also easily supports promotions and combination meals, including auto combo recognition, all while providing tighter controls over inventory and cash flow to ensure accuracy.

Utilizing embedded Flash ROM technology, the UP-3500 is designed with no moving parts to provide superior system reliability, stability and a slimmer profile, enabling it to fit in spaces that traditional POS products could not.

Robust Front and Back Office Software:
The functionality of the UP-3500 is greatly enhanced with the addition of the optional Sharp SDW PC software. SDW is based on the industry-standard Sybase^® Data architecture, making it exceptionally reliable. Restaurants can use SDW to create comprehensive polls and reports, and import and export those reports to popular spreadsheet applications for analysis, and a wide range of other programming functions such as PLUs, departments, text, condiment tables, combo meals, keyboard data, employees, promotions, and many other functions right from a PC, directly to the POS, saving time and manpower.

Sharp Intelligent Data Service:
The UP-3500 can also connect to the Sharp Intelligent Data Enterprise (S.I.D.E.) service, a POS reporting system that automatically uploads sales information from stores via the Sharp UP-C100 store controller to a secure web portal. S.I.D.E. is a consolidated, multi-unit reporting system for all levels of an organization that provides secure access to web-based reporting, so restaurants can quickly and closely track sales data daily without having to estimate or manage archiving. Each day, data is automatically "pushed" and backed-up to an online data warehouse, managed by Sharp. Restaurants can then quickly and easily access this information from anywhere at any time via the intuitive web portal.

Pricing and Availability:
The Sharp UP-3500 is available now through the Sharp authorized dealer network and pricing information is available upon request. For information about the complete line of Sharp point of sale products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, NJ 07495-1163, or call 800-BE-SHARP.

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